I turn products into brands people choose. 7+ years leading brand and product marketing at PosterMyWall: positioning, launches, and the creative that makes 25M+ users care.
About Me
At PosterMyWall, I repositioned a design tool into an all-in-one marketing platform, owning brand, GTM, and the full creative system. The result: sustained 12% annual revenue growth on a product used by 25M+ people.
I direct 105+ designers, videographers, and writers across three continents, holding one standard: creative that's tasteful, clear, and accountable to data.
Off the clock, I co-run Noobs, taking corporate teams to Pakistan's wildest destinations, and shoot the streets with a camera.
Identity, voice, and positioning that move metrics, with creative reviews that lifted engagement 23%.
Five major products taken from zero to launch: positioning, 50+ landing pages, and everything a launch needs to land.
A $320K+ budget spent like it's my own. BigQuery, Looker, and GA4 keep every creative call accountable.
Street photographer documenting Pakistan; published researcher on color film in Pakistani cinema.
Career
PosterMyWall is an all-in-one marketing tool for small businesses, with templates and tools for social media, email marketing, and event promotion.
.png)
Skills
Work
Repositioned a design tool into an all-in-one marketing platform, then took PosterMyWall AI to market.
See Full Experience →Corporate retreats at Pakistan's most extraordinary destinations, for 50–70+ person teams.
View Project →A digital studio celebrating Pakistani culture, poetry, and art. 3,000+ followers in week one; Best Idea at Startup Weekend Lahore.
View Project →Published research on the arrival and evolution of color film in Pakistani cinema, 1960s–1980s.
View Paper →Creative Practice
From the alleys of Lahore to the mountains of Gilgit, documenting Pakistan as it actually is.
Academic Background
President of Pakistan's largest student-run photography society: 200+ members, PKR 5M+ budgets, sponsorships from McDonald's and Nikon Pakistan.
Get in Touch
Consulting on brand strategy, product marketing, and creative direction. Building something worth believing in? I'd love to hear about it. Based in Pakistan, working globally.
