$30K
Campaign Budget
~200K
YouTube Views
1.7x
Conversion Value-to-Cost
Overview
This was a performance-focused video campaign for PosterMyWall, executed in collaboration with two specialist video production agencies: ThinkMojo (known for SaaS product videos) and Vidico (product explainers). My role was full creative direction from brief to final QC, managing the agencies across a $30K quarterly budget.
Creative Direction
- Developed the campaign brief: audience, message, emotional hook, and call-to-action hierarchy
- Guided script development with both agencies, ensuring the product story was clear and the value proposition landed in the first 15 seconds
- Directed multiple rounds of creative review across storyboard, rough cut, and final cut stages
- Managed final QC on all video assets before publish, checking brand consistency, caption accuracy, and end-card alignment
Results
The campaign delivered ~200K YouTube views and a 1.7x conversion value-to-cost ratio: every $1 spent returned $1.70 in measurable conversion value. For a SaaS product video campaign, this exceeded standard benchmarks and validated the creative approach.
This project showed that strong creative direction, not just budget, is what separates a forgettable product video from one that converts.
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