All Work
Brand strategy, product launches, cultural storytelling, and creative ventures. A record of work across PosterMyWall, independent studios, and personal creative practice.
7+ years leading brand direction at PosterMyWall, an all-in-one marketing tool for small businesses with 25M+ monthly active users. Includes full brand repositioning and GTM strategy for PosterMyWall AI.
Case Study →Directed a $30K campaign with ThinkMojo and Vidico, delivering ~200K YouTube views and a 1.7x conversion value-to-cost ratio. Full creative direction from brief to QC.
View Project →Co-founded a corporate retreat company organizing immersive experiences at Pakistan's most extraordinary destinations, for 50–70+ person groups from tech teams and businesses. Creative direction, brand identity, and on-ground experience design.
View Project →Founded a digital-first studio focused on Pakistani culture, art, poetry, and storytelling. Led concept development, scripting, production, and publishing. Reached 3,000+ organic followers in week one. Best Idea at Startup Weekend Lahore 2019.
View Project →Directed, wrote, and narrated a video series featuring imagined quarantine stories during 2020, inspired by Anwar Maqsood's Anwarnama. Published on YouTube.
View Project →Directed a short video series showcasing young talented artists from LUMS, a documentary-style project capturing creative voices from one of Pakistan's top universities.
View Project →Published research paper on the introduction and evolution of color film technology in Pakistani cinema. Covers the 1960s–1980s transition period; field research conducted at Evernew Studios.
View Paper →